One of the things that stimulates me most in the administration of a website is its reconstruction. On the Internet changing is necessary. Because, in addition to having to follow the technological directions, it is necessary to update itself with the new visual and navigation trends that are emerging.
The entire site must be rebuilt at most every year. Of course, there are some exceptions. In major content portals, such as Globo.com, UOL and Terra, there is not so much need for frequent restructuring, not least because they are divided into several other sites that are constantly innovating, but even so they are forced to change the guise of times in times.
The reconstruction of a website should bring, in addition to a new look, better tools and methods of navigation, interaction and usability. We cannot just consider the layout change as reconstruction. This would be like changing clothes and would only attract internet users in the first two accesses.
In fact, there is no single time to rebuild a website. The best thing is that the reconstruction is constant, with the innovation of sessions and tools. The layout, where change is most noticeable, is necessary to change every year.
Great care must be taken when making changes. It is not interesting to drastically change the layouts of things, navigation paths or session names. Common sense is needed. The change always has to be for the better, otherwise the site’s credibility goes to the “beleléu”.
The hope deposited in a change must be transformed into satisfaction. And, that’s why I wish our new president a lot of luck.