Ten years ago it was common to read about the apocalyptic end of television due to the democratic spaces of the Internet and new devices such as smart phones and iPads, the truth is that television is stronger than ever, ironically and Logic, thanks in part to the Internet and these devices. As an enthusiast and active participant in the new media, talking about the fall of television is now naive, stupid and, above all, foolish.
This was not the only time that the prediction of the fall of television has been made, as Evan Shapiro says , it had been decided before that VCRs were going to destroy the television business, then it would be DVD, and then the DVR would be in charge of its disappearance. To date these predictions, one by one, have failed.
The birth of countless .tv sites such as Cuevana and the success of Netflix (despite its recent setbacks) indicates that television, far from collapsing, is stronger than ever and relying on new technologies. Television content from the most powerful countries in the television industry is expanding, covering a good part of the world, available just 24 hours after being broadcast, and sometimes in less time.
A recent Forrester study indicates that although consumers now spend as much time online as they do watching television, the time the American spends watching television has not declined, on the contrary, it has registered an increase of 25 percent in the last five years. . The same trend is registered in Spain.
Television, in the same way that we have done in the matter of communication, has evolved. Its scope is no longer limited to the television set, television is available online, on many devices. The abc and nbc apps on the iPad, for example, allow me not to miss a chapter of some of my favorite series. It is not “primetime” television, I suppose that term has lost something of value, it is simply television.
The quality of television productions in the United States make them one of the most exported products, and to be frank, many of us prefer to see productions such as Breaking Bad, Dexter, Game of Thrones or Broadwalk Empire to see Rebecca Black sing or “The anoying orange” repeating “hey apple” over and over again. On the other hand, the culmination of the fame of people who make videos for the Internet is often reached on television , as in the case of Jorge and Alexa Narvaez.
Let’s not forget that our recommendations and impressions of television programs on Twitter and Facebook affect the consumption of our contacts, there are even special social networks to share what we are seeing on TV, with Gomiso , IntoNow and GetGlue being the most popular.
There are other factors, such as the economy, that have caused the increase in hours we spend watching television, however, it is the adaptation of television to new technologies that is allowing its evolution and greater reach, making viewers a more enjoyable experience. personal regarding the medium, content and hours in which we consume it.