Being tagged together of the enormous search engines round the globe and is owned and travel by Microsoft, Bing is trusted by many businesses and website owners that give reliable and consistently accurate results once they are trying to find information or data a few specific subject or query. Previously MSN, Bing services has expanded and offers advertising programs for website owners who aim to monetize or gain revenue out of their websites or blogs.

Bing Adcenter is another profitable service that Bing is offering which will help businesses to urge maximum exposure for his or her products and services to a wider audience through their content advertising program. This Bing ad program is additionally keyword-oriented like Google Adwords, 7Search et al. , meaning your main keyword or key phrases which will best describe your products and services must be included in your marketing content. For Bing, they call this service CPP (cost-per-click) while to some is PPC (pay-per-click).

Now, that Yahoo and Bing search have merged their advertising program, many are enticed to undertake the program because it’s just hitting two birds with one stone quite thing. Through these combined markets, website owners and online marketers are often ready to monitor or track their campaign performance through web based solutions. Once you’re registered with Yahoo, your ads are running also with Bing. this is often probably their scheme of overpowering Google Ads. With this union, Matt Lyndon, Microsoft Ad GM has this to mention “You need tons of advertisers to supply the foremost relevant advertising experience. You don’t want to point out a billboard for ‘Tacoma plumber’ when a visitor is checking out a plumber in Seattle. the sole thanks to create a market to draw in more advertisers is to possess a product with a high volume of searchers using it.”

Here are some Pros that you simply may assist you consider giving Bing Ads a try

1. Low price . Of course, marketers will always invite this and can always consider the value before anything . Bing search ad is claimed to be lower in price compared to other online advertising companies around. How low? Well, many website owners are bidding to be included within the first page of the SERP’s, which line with Bing is shorter compared to Google, so advertisers pay less for his or her keywords to be placed therein page.
2. Better Conversion rate. Google is more popular than Bing, that’s a fact. That’ why the prospect of generating traffic is high, but with many competitors, you would like to actually exerting to achieve success on your campaign. But, with Bing, although, you’re not assured of getting high traffic, you’ll get an access to the purchasers of MSN, which may afterward can convert you more sales. Google appeals to younger audience, while most MSN users are older, which are typically buyers.
3. Good Customer Service System. Bing helps small online businesses to grow by getting to their queries and assessing their progress from time to time through their Quick launch program-an online free advertising consulting program. For you to be ready to access this free advertising consulting in Bing search is that you simply got to a minimum of spending $500 monthly for your advertising campaign . Also, with those advertisers who have a staggering account of quite $500,000 per annum have an assigned account executive which will attend to their problems either technical or in line with the billing. Search Traffic is already growing. Because Bing search ad is now becoming popular, it might mean that your marketing campaign have a better chance of visibility to a wider audience.
4. Easy transfer of ads from Google Adwords account. This basically can’t be through with Google but possible with Bing. you’ll easily import all of your keyword and ad groups to Bing search ad Center, no doubt ask, hassle-free!

With those promising Pro’s of using Bing search , here are some cons about this service that advertisers have experienced:

• You need to possess a longtime account history before your ads will show up.
• channel is restricted and thus you can’t add more keywords.
• Not so competitive traffic compared to Google
• Not so appealing to plug and other huge companies around

Have you tried using Bing search ad program? What can you say about their service? How about the conversion rate? Share with me your thoughts on this by leaving your comment below.