The number of companies that use social media to promote a product or service is increasing. How many times have you wondered about the status of a social media campaign without having an answer based on tangible data or a vision of the status of it.
Many companies are already using social media to promote a product or service.
If you are doing it personally to promote your company or for a client and you have a presence on networks like Facebook, Twitter or Youtube to name a few, you generate ‘tweets’ to report new products, you manage a fan page on Facebook or you produce Viral content from YouTube, there are tools that can help you analyze the status of your social media campaigns.
Once you have started your campaign and have invested time and money, it is very important to know how things are going and to know their status compared to others and analyze where you should focus your attention. The problem is that obtaining real numbers is not always easy and is usually a task that requires a lot of time.
Swix simplifies the process and makes it simpler and faster. This application generates tracking containers that regularly monitor your social media activity and gather key measurement data, generating trends constantly and automatically. It also allows you to select the type of measurements that are most important to you so that you can personalize your control panel with the elements to monitor for each campaign and thus, use the information personally or to share it with your employees or clients.
Currently, it would be illogical for your company to have a website without using tools such as Google Analytics to monitor visits and traffic patterns. In most cases, companies invest money in social media without having an exact vision of how their campaign is working for them. Swix is like Google Analytics for social media but improved, and beyond monitoring trends and key data, this application generates return on investment (ROI) reports where you can see the amount of remuneration generated by each of your entities in social half. You only have to enter the amount that has been spent in each of your social media accounts and it will automatically generate a global report of them.